The civic journey
Five moments where AI meets civic life
From a councillor preparing a session to a citizen accessing rights in Darija - watch how AMSA guides real local actors through real civic situations.
A process that moves from vision to the field: from listening to replication
How does the project work?
An integrated methodology that starts from local needs and moves toward safe tool development, capacity building, and impact replication.
Co-design workshops with elected women, civil society leaders, public officials, researchers, and local stakeholders.
Identify use cases
Map practical, on-the-ground situations where AI can support local governance, participation, and access to information.
Build AMSA
Develop a locally adapted intelligent assistant connected to trusted governance content, safe-use rules, and smooth user interaction flows.
Train and test
Run hands-on sessions on AI literacy, privacy, misinformation, source verification, and responsible use.
Document the model for Tunisia and other Southern Mediterranean countries through EuroMedAI.
Pick the role that fits you, and see your path - before and after AMSA
Find yourself in AMSA
Five civic moments from Béni Mellal-Khénifra. Choose the person closest to you and follow the change from confusion to a concrete, ready-to-use civic action.
Who are you?
Before AMSA
With AMSA
How it works, step by step
I am an elected councillor
Communal councillor preparing a session
Council session tomorrow, and the budget documents read like a foreign language.
No quick way to check which Organic Law article backs a question.
Risk of improvising and being dismissed in the room.
Three structured budget questions, each anchored in Articles 156-168 of Organic Law 113.14.
Respectful institutional wording drafted in seconds.
A short verification list of documents to confirm before the session.
Ask in Darija
Fatima types her request in Moroccan Darija - no legal jargon required.
Get grounded answers
AMSA returns three questions, each cited to the budget cycle articles.
Verify, then act
She checks the PA document and the Equality Body note, then walks in prepared.
Start your first session
Fatima walked into the council session with three structured questions, respectful wording, and a verification list - not improvisation.
I am a citizen
Citizen participating for the first time
Heard about an 'equality advisory body' but had no idea what it does.
No clear way in, and no one to ask without feeling out of place.
Civic life feels like it belongs to other people.
A plain-language explanation of the body's role in her commune.
Three concrete ways to take part - observe, submit a brief, or apply for membership.
A first action she can take this week.
Ask a simple question
Khadija asks what the advisory body is and how to join, in everyday Darija.
Understand her options
AMSA lays out three participation paths in clear, non-bureaucratic language.
Take the first step
She picks the path that fits and contacts the council secretariat.
Khadija moved from confusion about an institution she'd only heard mentioned to a clear three-step participation path she could act on this week.
I am a civil society leader
Civil society leader building advocacy
A real community concern about youth spaces, but no structure to present it.
Memoranda that get filed and forgotten because they lack evidence and a clear ask.
Uncertainty about which commune competences actually apply.
A five-part memorandum structure with named beneficiaries and evidence.
Each recommendation scoped to commune competences (Article 83, 113.14).
A respectful institutional ask that invites a response.
Describe the concern
Youssef explains the youth-spaces issue in his own words.
Build the structure
AMSA returns a memorandum skeleton: context, problem, affected groups, recommendations, ask.
Draft and submit
He fills in local data and submits a memo that is hard to ignore.
A diffuse community concern became a structured one-page memorandum with named beneficiaries, evidence, and a respectful institutional ask.
I want to use AI safely
Safe-use moment
Anyone learning to verify AI answers
Tempted to paste an AI answer straight into an official document.
No way to tell whether a claim is grounded or invented.
Unsure when a question really needs a human expert.
A verification checklist before using any AI answer officially.
Source pointers for every sensitive claim.
A clear escalation rule for binding legal decisions and disputes.
Pause before pasting
The user asks whether an answer is safe to use in a council meeting.
Run the safety check
AMSA returns a checklist: sources, sensitive claims, personal data, escalation.
Escalate when needed
For binding decisions, AMSA routes the user to a lawyer or the right authority.
Instead of pasting an AI answer into an official document, the user got a verification checklist, source pointers, and a clear escalation rule.
Language is my first barrier
Rural & first-time users
When language is the first barrier
Formal governance terms like 'Programme of Action' feel impenetrable.
No one explains what the commune's plan means for daily life.
Hard to share civic information with neighbours.
A one-paragraph, plain-language explanation of the 6-year plan.
A direct link to everyday services - roads, water, lighting, support for women and youth.
Three simple questions to ask the commune.
Ask for plain words
The user asks what the Programme of Action is and why it matters.
Get an everyday answer
AMSA explains it as the commune's 6-year plan, tied to visible services.
Share and engage
The user shares it with neighbours and asks the commune three good questions.
A formal governance concept became a one-paragraph explanation a first-time participant could share with their neighbours.
From your question to a grounded, cited answer - and when AMSA steps back
Where your question goes
AMSA does not guess. Every answer follows the same path: retrieve from a curated corpus of official Moroccan sources, answer in your language, cite the source, and escalate to a human when a question needs real legal counsel.
AMSA is for preparation, not substitution. When a question touches a binding legal decision, a dispute, or anything requiring official authority, AMSA stops and points you to a lawyer or the competent administrative body.
A question in Arabic or Moroccan Darija - no legal background needed.
AMSA retrieves
It searches a curated corpus: Constitution, Organic Laws 111/112/113.14, DGCT and IEECAG materials.
AMSA answers
It composes a reply in your language, grounded only in retrieved text.
AMSA cites
Every answer links to the specific articles or documents behind it, so you can verify.
AMSA escalates
If the question needs binding legal counsel, AMSA refuses to improvise and routes you to a human expert.