The civic journey

Five moments where AI meets civic life

From a councillor preparing a session to a citizen accessing rights in Darija - watch how AMSA guides real local actors through real civic situations.

A process that moves from vision to the field: from listening to replication

How does the project work?

An integrated methodology that starts from local needs and moves toward safe tool development, capacity building, and impact replication.

Co-design workshops with elected women, civil society leaders, public officials, researchers, and local stakeholders.

Identify use cases

Map practical, on-the-ground situations where AI can support local governance, participation, and access to information.

Build AMSA

Develop a locally adapted intelligent assistant connected to trusted governance content, safe-use rules, and smooth user interaction flows.

Train and test

Run hands-on sessions on AI literacy, privacy, misinformation, source verification, and responsible use.

Document the model for Tunisia and other Southern Mediterranean countries through EuroMedAI.

Pick the role that fits you, and see your path - before and after AMSA

Find yourself in AMSA

Five civic moments from Béni Mellal-Khénifra. Choose the person closest to you and follow the change from confusion to a concrete, ready-to-use civic action.

Who are you?

Before AMSA

With AMSA

How it works, step by step

I am an elected councillor

Communal councillor preparing a session

Council session tomorrow, and the budget documents read like a foreign language.

No quick way to check which Organic Law article backs a question.

Risk of improvising and being dismissed in the room.

Three structured budget questions, each anchored in Articles 156-168 of Organic Law 113.14.

Respectful institutional wording drafted in seconds.

A short verification list of documents to confirm before the session.

Ask in Darija

Fatima types her request in Moroccan Darija - no legal jargon required.

Get grounded answers

AMSA returns three questions, each cited to the budget cycle articles.

Verify, then act

She checks the PA document and the Equality Body note, then walks in prepared.

Start your first session

Fatima walked into the council session with three structured questions, respectful wording, and a verification list - not improvisation.

I am a citizen

Citizen participating for the first time

Heard about an 'equality advisory body' but had no idea what it does.

No clear way in, and no one to ask without feeling out of place.

Civic life feels like it belongs to other people.

A plain-language explanation of the body's role in her commune.

Three concrete ways to take part - observe, submit a brief, or apply for membership.

A first action she can take this week.

Ask a simple question

Khadija asks what the advisory body is and how to join, in everyday Darija.

Understand her options

AMSA lays out three participation paths in clear, non-bureaucratic language.

Take the first step

She picks the path that fits and contacts the council secretariat.

Khadija moved from confusion about an institution she'd only heard mentioned to a clear three-step participation path she could act on this week.

I am a civil society leader

Civil society leader building advocacy

A real community concern about youth spaces, but no structure to present it.

Memoranda that get filed and forgotten because they lack evidence and a clear ask.

Uncertainty about which commune competences actually apply.

A five-part memorandum structure with named beneficiaries and evidence.

Each recommendation scoped to commune competences (Article 83, 113.14).

A respectful institutional ask that invites a response.

Describe the concern

Youssef explains the youth-spaces issue in his own words.

Build the structure

AMSA returns a memorandum skeleton: context, problem, affected groups, recommendations, ask.

Draft and submit

He fills in local data and submits a memo that is hard to ignore.

A diffuse community concern became a structured one-page memorandum with named beneficiaries, evidence, and a respectful institutional ask.

I want to use AI safely

Safe-use moment

Anyone learning to verify AI answers

Tempted to paste an AI answer straight into an official document.

No way to tell whether a claim is grounded or invented.

Unsure when a question really needs a human expert.

A verification checklist before using any AI answer officially.

Source pointers for every sensitive claim.

A clear escalation rule for binding legal decisions and disputes.

Pause before pasting

The user asks whether an answer is safe to use in a council meeting.

Run the safety check

AMSA returns a checklist: sources, sensitive claims, personal data, escalation.

Escalate when needed

For binding decisions, AMSA routes the user to a lawyer or the right authority.

Instead of pasting an AI answer into an official document, the user got a verification checklist, source pointers, and a clear escalation rule.

Language is my first barrier

Rural & first-time users

When language is the first barrier

Formal governance terms like 'Programme of Action' feel impenetrable.

No one explains what the commune's plan means for daily life.

Hard to share civic information with neighbours.

A one-paragraph, plain-language explanation of the 6-year plan.

A direct link to everyday services - roads, water, lighting, support for women and youth.

Three simple questions to ask the commune.

Ask for plain words

The user asks what the Programme of Action is and why it matters.

Get an everyday answer

AMSA explains it as the commune's 6-year plan, tied to visible services.

Share and engage

The user shares it with neighbours and asks the commune three good questions.

A formal governance concept became a one-paragraph explanation a first-time participant could share with their neighbours.

From your question to a grounded, cited answer - and when AMSA steps back

Where your question goes

AMSA does not guess. Every answer follows the same path: retrieve from a curated corpus of official Moroccan sources, answer in your language, cite the source, and escalate to a human when a question needs real legal counsel.

AMSA is for preparation, not substitution. When a question touches a binding legal decision, a dispute, or anything requiring official authority, AMSA stops and points you to a lawyer or the competent administrative body.

A question in Arabic or Moroccan Darija - no legal background needed.

AMSA retrieves

It searches a curated corpus: Constitution, Organic Laws 111/112/113.14, DGCT and IEECAG materials.

AMSA answers

It composes a reply in your language, grounded only in retrieved text.

AMSA cites

Every answer links to the specific articles or documents behind it, so you can verify.

AMSA escalates

If the question needs binding legal counsel, AMSA refuses to improvise and routes you to a human expert.

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