A practical AI literacy and mentorship initiative

AMSA comes from the Amazigh word ⴰⵎⵙⴰⵡⴰⵙ

Name and identity

The name anchors the project in Morocco’s plural civic identity. ⴰⵎⵙⴰⵡⴰⵙ means equality, a value that fits the project’s focus on elected women, inclusive participation, and equitable access to AI literacy and its applications.

ⴰⵎⵙⴰⵡⴰⵙ = Equality

Early implementation is already reaching local actors

Participation snapshot

These figures document the Morocco implementation record - elected women, civil society actors, and technical contributors working together in co-design and AI literacy pathways.

Elected women engaged

Women leaders driving change in the Morocco implementation

Civil society members, developers, and local participants

Civic and technical contributors who actively engaged in workshops

Documented participants

Minimum verified direct reach and impact

AI transformation is not reaching local civic actors equally

Why this matters

AMSA-AI addresses practical gaps in literacy, participation, language inclusion, and trust before these gaps become deeper barriers to democratic life.

AI literacy gap

AI skills remain concentrated among technical groups, urban centers, or privileged communities.

Women’s participation gap

Electoral quotas (the reserved 'additional list' seats) lifted women to about 27% of Morocco’s communal council seats - yet elected women are rarely the primary audience for AI skilling programs.

Low-resource language gap

Arabic, Darija, and local civic language need careful adaptation rather than generic AI interfaces.

Trust and misinformation risks

Without safeguards, AI can reinforce misinformation, privacy risks, and unequal access to information.

Designed around the people most likely to be left out

Inclusion by design

AMSA-AI treats inclusion as a delivery requirement: co-design with the affected users, accessible language, local context, safe participation, and human escalation for situations where a digital tool is not enough.

Women and elected women

Training and use cases strengthen preparation, confidence, communication, and participation in local decision-making.

Youth are included as civic actors who need practical AI literacy, safe participation channels, and voice in local transformation.

Persons with disabilities

Full priority is given to plain language, accessible interaction patterns, and immediate human support when access barriers appear.

Rural and low-connectivity communities

The Morocco implementation focuses on local realities in Beni Mellal-Khenifra, including language, access, confidence, and proximity to public information.

Vulnerable and low-literacy users

Guidance is framed in simplified civic language with smart verification prompts and clear limits of AI outputs.

Arabic, Darija, and local language users

Language inclusion is treated as a matter of sovereignty, trust, and access - not a flat automated translation layer.

Bridge the digital divide

UNDP Digital Standards

Guides digital teams to identify who may be excluded, address barriers such as literacy, language, affordability, safety, devices, and connectivity, and co-create with affected communities.

Disability inclusion

United Nations Disability Inclusion Strategy

Informs the project’s disability lens through twin-track inclusion, intersectionality, and coordination.

Meaningful youth engagement

Youth2030, UN Youth Strategy

Supports the idea that young people should be engaged with agency in decisions and systems that affect their future.

Gender analysis for digital inclusion

UN Women

Positions gender analysis as a starting point for designing digital inclusion work, especially where technology can reproduce unequal access and outcomes.

Ethics of artificial intelligence

UNESCO Recommendation

Anchors the AI governance framing in human rights, fairness, transparency, human oversight, gender, education, and social wellbeing.